EAN: 9783631638804

Bilder-Quelle: shopping24.de – Sport

To test the impact of stand-alone vs. multi-partner programs on customer loyalty management interviews were conducted and a survey with 1 150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty as well as positive word-of-mouth.

Produktinformationen zuletzt aktualisiert am
27.03.2025 um 03:21 Uhr

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