EAN: 9783631643570

Bilder-Quelle: shopping24.de – Sport

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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25.03.2025 um 17:12 Uhr

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