9783631792957 - The Perception of Employer Branding in relation with Organizational Commitment Organizational Identification and Communication Climate in Higher Education Institutions - Ismet Burçak Vatansever Durmaz Kartoniert (TB)

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Employer branding is a concept defined as «the package of functional economic and psychological benefits provided by employment and identified with the employing company» (Amber Barrow 1996). Even though the concept was originally introduced as a marketing term the employer branding terminology has entered the human resource management world.

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20.12.2025 um 10:17 Uhr

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9783631792957

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3631792956

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