EAN: 9783658013745

Bilder-Quelle: discount24.de - Sport-Freizeit

The editors bring two terms narrative and innovation together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics economies and markets. As stressors and stabilizers in organizations narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management however makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration strategic management and entrepreneurship by introducing instruments of semiotics linguistics narratology and others. This compilation therefore presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

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22.12.2025 um 10:52 Uhr

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