EAN: 9783658075255

Bilder-Quelle: discount24.de - Sport-Freizeit

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online mobile and in-store) and digital media (toolkits social media and live help) at the co-design interface. Based on qualitative and quantitative research the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Produktinformationen zuletzt aktualisiert am
21.03.2025 um 02:37 Uhr

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