EAN: 9783658088149

Bilder-Quelle: discount24.de - Sport-Freizeit

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally two boundary conditions to the applicability of lead market theory are being identified and described.

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01.04.2025 um 17:50 Uhr

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