EAN: 9783658088262

Bilder-Quelle: discount24.de - Sport-Freizeit

Based on multiple case study analysis focusing on scalable service innovation the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.

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21.03.2025 um 16:45 Uhr

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