EAN: 9783658125561

Bilder-Quelle: discount24.de - Sport-Freizeit

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

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19.05.2026 um 18:00 Uhr

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