EAN: 9783658143664

Bilder-Quelle: discount24.de - Sport-Freizeit

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However this area has not been sufficiently researched particularly with regard to China the most important car market globally.

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03.04.2025 um 16:27 Uhr

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