EAN: 9783658145767

Bilder-Quelle: discount24.de - Sport-Freizeit

This study delivers insights on which external sources - e.g. website click behavior surveys or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Produktinformationen zuletzt aktualisiert am
16.03.2025 um 07:41 Uhr

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