EAN: 9783658183240

Bilder-Quelle: discount24.de - Sport-Freizeit

Malte Marwede explores the impact of cognitive distance in product development in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers people in their third age and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

Produktinformationen zuletzt aktualisiert am
24.03.2025 um 12:07 Uhr

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