EAN: 9783658187309

Bilder-Quelle: shopping24.de – Sport

This book addresses challenges in research and management pertaining to the media contents and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing decreasing interactions between actors in social cultural and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

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04.04.2025 um 08:08 Uhr

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