EAN: 9783658197636

Bilder-Quelle: discount24.de - Sport-Freizeit

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given.

Produktinformationen zuletzt aktualisiert am
25.06.2025 um 16:04 Uhr

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