EAN: 9783658344399

Bilder-Quelle: discount24.de - Sport-Freizeit

Based on four empirical studies Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures customers are even more likely to forgive service robots than human employees. Further he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.

Produktinformationen zuletzt aktualisiert am
31.03.2026 um 14:52 Uhr

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