EAN: 9783662468807

Bilder-Quelle: shopping24.de – Sport

This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.The book's chapters are oriented on five main themes namely: Development of the CC Profession Bilingual Practices in Corporate Communication Corporate Social Responsibility Employee Communications and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon whereas the other cluster themes which adopt the perspectives of academics and those of CC practitioners span from cross-cultural profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

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14.11.2025 um 10:27 Uhr

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