EAN: 9783756017096

Bilder-Quelle: averdo

Subsidiary initiatives are bottom-up entrepreneurial processes that have the potential to drive change. They have generally been seen as beneficial for both the headquarters and the subsidiary within a multinational corporation. However research suggests that only a small number of subsidiary initiatives are actually approved by headquarters while most fail. From the perspective of the subsidiary the pragmatic question is how to gain headquarters' approval. This meta-synthesis integrates findings from a set of qualitative case studies on this topic. It explores how subsidiary managers can effectively negotiate subsidiary initiatives and offers explanations as to why some subsidiaries outperform others.

Produktinformationen zuletzt aktualisiert am
19.09.2025 um 10:16 Uhr

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