EAN: 9783834914361

Bilder-Quelle: shopping24.de – Sport

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author thereby provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Produktinformationen zuletzt aktualisiert am
29.03.2025 um 15:03 Uhr

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