EAN: 9783862763283

Bilder-Quelle: shopping24.de – Sport

The presented book provides coaching tools for customer support in the processes of improving the consumption processes of purchased products and services which in accordance with the paradigm of postmodern marketing are oriented towards solving customer problems.The volume presents value chains for customers synthesizing two approaches: digital User Experience (online shopping) and coaching User Experience (customer support in the process of solving his problems). The reader will find here concepts User Experience models coaching methods scenarios decision cases enabling the client to quickly analyze research discover learn and acquire hidden knowledge and information about the usefulness of products and services.

Produktinformationen zuletzt aktualisiert am
01.10.2025 um 18:03 Uhr

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