9783866448483 - Customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Bilder-Quelle: discount24.de - Sport-Freizeit

The ability to capture customer needs and to tailor the provided solutions accordingly also defined as customer intimacy has become a significant success factor in the B2B space - in particular for increasingly servitizing businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 05:12 Uhr

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EAN

9783866448483

MPN

ASIN

3866448481

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