
EAN: 9783954890507

Bilder-Quelle: discount24.de - Sport-Freizeit
In the past decade place marketing country marketing and city marketing have enjoyed an increase in recognition especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations literature media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region as Germany's most cosmopolitan region in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework in which the author examines place marketing from the perspective of the marketer and that of the business customer the author puts the whole set into practice with help of the Rhine Main Region Los Angeles and Hong Kong. In the final conclusion she assesses the place marketing activities of the aforementioned competitors and tries to rank them according to their current performance.
Produktinformationen zuletzt aktualisiert am
15.03.2025 um 16:44 Uhr
15.03.2025 um 16:44 Uhr
Hersteller
-
EAN
9783954890507
MPN
-
ASIN
-
Produktgruppe
-

Produktzustand:
Verfügbarkeit:
Versandkosten:
Sonderpreis:

Sie sind Shopbetreiber? Listen Sie ganz einfach Ihre Produkte hier bei uns im Portal >>>
Letzte EAN Aktualisierungen:
9781430241850 - Online Game Pioneers at Work - Morgan Ramsay Karto...9781529353235 - 100 Things Millionaires Do - Nigel Cumberland Kart...
9783406743962 - The Law of Crypto Assets - Mathias Stefan Fromberg...
9781430263616 - iPhone and iPad Apps for Absolute Beginners - Rory...
9781784758288 - A Springtime Affair - Katie Fforde Kartoniert (TB)...
9781328683786 - Tools of Titans - Timothy Ferriss Gebunden...
9780134172811 - The Brand Flip - Marty Neumeier Kartoniert (TB)...
9781400201839 - Building a StoryBrand - Donald Miller Kartoniert (...
9781119404507 - The Little Book of Common Sense Investing - John C...
9780198810070 - Business Ethics - Andrew Crane Dirk Matten Sarah G...
9781398527492 - Elon Musk - Walter Isaacson Gebunden...
9780691156668 - The 5 Elements of Effective Thinking - Edward B Bu...
kürzlich hinzugefügt:
9780241353967 - The Bee Sting - Paul Murray Kartoniert (TB)...9781328683786 - Tools of Titans - Timothy Ferriss Gebunden...
9781484208458 - Valuing and Selling Your Business - Tim McDaniel K...
9781524798857 - All We Ever Wanted - Emily Giffin Kartoniert (TB)...
9781529102666 - How to Be an Overnight Success - Maria Hatzistefan...
9781647825782 - HBRs 10 Must Reads 2024 - Harvard Business Review ...
9783319893747 - Cracked it! - Bernard Garrette Corey Phelps Olivie...
9780593239759 - The Cult of We - Maureen Farrell Eliot Brown Karto...
9781250867933 - When Grumpy Met Sunshine - Charlotte Stein Kartoni...
9781394231669 - Salesforce For Dummies - Liz Kao Jon Paz Kartonier...
9781368060653 - Star Wars The High Republic Out of the Shadows - J...
9781484221921 - Exporting - Laurel J Delaney Kartoniert (TB)...