
EAN: 9783954890507

Bilder-Quelle: discount24.de - Sport-Freizeit
In the past decade place marketing country marketing and city marketing have enjoyed an increase in recognition especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations literature media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region as Germany's most cosmopolitan region in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework in which the author examines place marketing from the perspective of the marketer and that of the business customer the author puts the whole set into practice with help of the Rhine Main Region Los Angeles and Hong Kong. In the final conclusion she assesses the place marketing activities of the aforementioned competitors and tries to rank them according to their current performance.
Produktinformationen zuletzt aktualisiert am
15.03.2025 um 22:20 Uhr
15.03.2025 um 22:20 Uhr
Hersteller
-
EAN
9783954890507
MPN
-
ASIN
-
Produktgruppe
-

Produktzustand:
Verfügbarkeit:
Versandkosten:
Sonderpreis:

Sie sind Shopbetreiber? Listen Sie ganz einfach Ihre Produkte hier bei uns im Portal >>>
Letzte EAN Aktualisierungen:
9783384185075 - Scripts That Captivate - Frank P Spielberg Kartoni...9780470941522 - The Advantage - Patrick M Lencioni Gebunden...
9780199551682 - Business to Business Marketing - Nick Ellis Karton...
9781784758288 - A Springtime Affair - Katie Fforde Kartoniert (TB)...
9781394168705 - Starting an Etsy Business For Dummies - Kate Shoup...
9781430241850 - Online Game Pioneers at Work - Morgan Ramsay Karto...
9780593500965 - Mad Honey - Jodi Picoult Jennifer Finney Boylan Ka...
9780525537311 - Finish - Jon Acuff Kartoniert (TB)...
9781430238881 - Meet the Kinect - Sean Kean Jonathan Hall Phoenix ...
9780241512449 - The Last Devil To Die - Richard Osman Gebunden...
9781911709213 - Wonder Boy - Angel Au-Yeung David Jeans Kartoniert...
9781472103536 - Legacy - James Kerr Kartoniert (TB)...
kürzlich hinzugefügt:
9781368060653 - Star Wars The High Republic Out of the Shadows - J...9781484208366 - Exporting Essentials - Laurel J Delaney Kartoniert...
9780674249356 - The Banks Did It - An Anatomy of the Financial Cri...
9781451655315 - Primalbranding - Patrick Hanlon Kartoniert (TB)...
9780358574316 - There Is Nothing for You Here - Fiona Hill Gebunde...
9780199551682 - Business to Business Marketing - Nick Ellis Karton...
9781401957230 - The High Performance Planner - Brendon Burchard Ka...
9781989025017 - The 1-Page Marketing Plan Get New Customers Make M...
9781484238349 - Build Run and Sell Your Apple Consulting Practice ...
9780241196564 - The Challenger Customer - Matthew Dixon Brent Adam...
9783831609642 - Maintenance Replacement and Recycling - Patentees ...
9781422158005 - HBRs 10 Must Reads on Change - Harvard Business Re...