EAN: 9783954890910

Bilder-Quelle: discount24.de - Sport-Freizeit

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest study of firm value.

Produktinformationen zuletzt aktualisiert am
21.03.2025 um 12:02 Uhr

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