EAN: 9783954891207

Bilder-Quelle: discount24.de - Sport-Freizeit

This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising media and celebrity culture that commonly promote a thin-and-muscular beauty-ideal and the process of normalization which implies feelings of guilt anxiety public observation and failure. Both can ultimately lead to negative body-images and body-dissatisfaction among individuals. In contrast alternative campaigns against the current beauty-ideal and towards healthier body-images are introduced. Two focus group discussions among young adults from the UK and Germany provide insight into the timeliness of the topic concerned.

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21.03.2025 um 05:35 Uhr

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