EAN: 9783954891634

Bilder-Quelle: discount24.de - Sport-Freizeit

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic facts on the UK air transport market are introduced briefly with a special regard to the two leading budget airlines Ryanair and EasyJet. Furthermore the importance of PR for the airline industry is assessed by the conducted field research.

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13.07.2026 um 08:40 Uhr

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