
EAN: 9783954892327

Bilder-Quelle: discount24.de - Sport-Freizeit
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers and is commonly already leveraged by producers of branded products but lately also by retailer brands especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1 Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers ii) packaging justifies the tier 1 retailer brand price premium and iii) demographics influence the willingness to pay a premium price.
Produktinformationen zuletzt aktualisiert am
29.03.2025 um 01:11 Uhr
29.03.2025 um 01:11 Uhr
Hersteller
-
EAN
9783954892327
MPN
-
ASIN
3954892324
Produktgruppe
-

Produktzustand:
Verfügbarkeit:
Versandkosten:
Sonderpreis:

Sie sind Shopbetreiber? Listen Sie ganz einfach Ihre Produkte hier bei uns im Portal >>>
Letzte EAN Aktualisierungen:
5056586731628 - Evo Lite Galaxy A15 5G 4G - Clear...5056234790540 - Evo Clear case for AirTag (2-Pack) - Transparent...
8427614001919 - Babypuppe Eddie 52 cm...
8411865065059 - Spielzeug-Klavier Elektronisches...
5056586724217 - Evo Lite iPhone 15 14 13 - Soft Pink...
9781461358725 - Food Industry and the Environment - J M Dalzall Ka...
5714736003109 - Grain & glutenfree bites whit Chicken Bucket 200 g...
5010996226990 - Star Wars - The Vintage Collection - The Mandalori...
8436039861336 - Table football Bistro-Pro MDF Wood (141 x 74 x 86 ...
9783319247304 - SpringerBriefs in Molecular Science Food Packagi...
5710495008287 - - Work it Baby Mug (KL400134)...
7350080714551 - Mondo Freestyle On-Ear Bluetooth Headset Clear...
kürzlich hinzugefügt:
5708356003854 - 7 pcs Munchy sticks with Chicken 80 gr...8432752047743 - Babypuppe Bizak...
8435083684908 - Baby-Puppe Pitu 26 cm...
9783319102313 - SpringerBriefs in Food Health and Nutrition Appl...
5010996254108 - Star Wars The Vintage Collection Ahsoka Tano (Peri...
3417765719226 - Plüschtier mit Klang Lolibirds Lolito Blau...
8427614653446 - Baby-Puppe Elegance Zoe 42 cm...
5714736003253 - Valuepack semi-moist Fish treats 300 gr...
8436039862050 - Hockey Table Devessport Foldable 122 x 605 x 71 cm...
8056379143215 - Puppe First Communion 48 cm...
3550839922204 - - Bath animals - Insects - (LU2220)...
5714736003284 - Valuepack munchy stick whit Chicken 300 gr...