EAN: 9783954893249

9783954893249 - The role of advertising in Indian womens desire to be fair - Christina Görke Kartoniert (TB)
Bilder-Quelle: discount24.de - Sport-Freizeit
This study deals with the situation in India in particular with the situation of young Indian women. Ever since advertisers and multinational companies discovered India s remarkable aspiration for light complexions more and more fairness products and most importantly advertisements for fairness products have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.
Produktinformationen zuletzt aktualisiert am
19.03.2025 um 14:13 Uhr


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