EAN: 9783960670063

Bilder-Quelle: discount24.de - Sport-Freizeit

This Case Study defines the global pharmaceutical industry and its boundaries analyses the profitability attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Produktinformationen zuletzt aktualisiert am
31.05.2025 um 02:41 Uhr

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