EAN: 9783961466290

Bilder-Quelle: discount24.de - Sport-Freizeit

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

Produktinformationen zuletzt aktualisiert am
02.07.2026 um 22:58 Uhr

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