EAN: 9788419220004

Bilder-Quelle: discount24.de - Sport-Freizeit

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers this is a must-have book for any graphic designer student or logo fanatic in a fully revised updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

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01.04.2025 um 06:13 Uhr

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