EAN: 9780190330026

Bilder-Quelle: averdo

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know How Brands Grow Part 2 takes readers further on a journey to smarter evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter 'Getting Down to Business-to-Business Markets'.

Produktinformationen zuletzt aktualisiert am
15.05.2026 um 20:22 Uhr

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