EAN: 9780820495019

Bilder-Quelle: shopping24.de – Sport

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations including Warner Bros. Pictures Viacom's MTV Channel and Nickelodeon and News Corporation's Channel V the book analyzes the concrete globalization localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

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31.03.2025 um 09:40 Uhr

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