EAN: 9781250353276

Bilder-Quelle: averdo

A revised edition of this celebrated cultural history features a new Afterword and two new chapters focusing on the global K-pop phenomenon BTS as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game. By now everyone in the world knows the song "Gangnam Style" and Psy an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. Euny Hong recounts how South Korea vaulted itself into the twenty-first century becoming a global leader in business technology education and pop culture. Featuring lively in-depth reporting and numerous interviews with Koreans working in all areas of government and society The Birth of Korean Cool reveals how a really uncool country became cool and how a nation that once banned miniskirts long hair on men and rock 'n' roll could come to mass produce boy bands soap operas and the world's most important smart phone.

Produktinformationen zuletzt aktualisiert am
04.11.2025 um 15:18 Uhr

Produktzustand:

Verfügbarkeit:

Versandkosten:

Sonderpreis: