EAN: 9781292363516

Bilder-Quelle: averdo

For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 8e is the definitive source for hospitality marketing courses. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews this edition includes new coverage of social media discussion of current industry trends and hands-on application assignments.

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11.04.2026 um 18:26 Uhr

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