EAN: 9781292404813

Bilder-Quelle: averdo

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management 16 th edition by Kotler Keller and Chernev is the latest version of this landmark text offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field the book introduces you to the Marketing Manager's way of thinking focusing on the role issues and decisions that Managers face in alignment with company needs and objectives. The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications covering a wider spectrum of products services and marketing strategies. A range of examples includes Wegmans Starbucks and Uniqlo bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab ® Marketing is not included. Students if Pearson MyLab Marketing is a recommended mandatory component of the course please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors contact your Pearson representative for more information.

Produktinformationen zuletzt aktualisiert am
01.04.2025 um 04:34 Uhr

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