9781292441405 - David Fred Strategic Management A Competitive Advantage Approach Conceptsand Cases Global Edition

Bilder-Quelle: averdo

Forundergraduate and graduate courses in strategic management. Apractical skills-oriented approach to strategic management Intoday's economy gaining and sustaining a competitive advantage is harder thanever. Strategic Management : A Competitive AdvantageApproach Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics social responsibility globaloperations and sustainability - one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Produktinformationen zuletzt aktualisiert am
26.06.2025 um 01:04 Uhr

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9781292441405

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Fachbücher, Lernen &