EAN: 9781430238287

Bilder-Quelle: discount24.de - Sport-Freizeit

Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you're starting out in advertising or simply want to pick up some tips from the greats. -Mark Tungate author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look In Advertisers at Work Tracy Tuten conducts interviews with some of the ad world's biggest players. The interviews-ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle-reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten's skillful questions also highlight how these men and women learned the craft found mentors and landed jobs doing things they 'didn't know you could get paid to do.' They talk about successes and failures their hopes and dreams and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say 'Hey did you see that commercial . . . ' you'll find Advertisers at Work a valuable addition to your bookshelf. -John Sweeney Distinguished Professor School of Journalism University of North Carolina Chapel Hill Former Associate Creative Director Foote Cone & Belding In Advertisers at Work readers will gain insights from the most interesting people working in the field of advertising today told in their own words. Guided by interviewer Dr. Tracy Tuten 18 advertising leaders share their favorite stories debunk the myths of advertising make predictions on the industry's future pay homage to the lions of the past and offer insights into what it takes to win in the ad game today. Each chapter is devotedto one advertising executive showcasing that person's unique vision and perspective into the world of advertising. Who are these leaders? Talent perseverance creativity and pure grit set these people apart-and that's where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts media planning and account services from a variety of agencies and locales this book pulls back the curtain and invites readers to live each leader's experiences up close. They'll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy making effective pitches managing clients and key partners calling in the creative muse reading the public's mood developing the right mix of media to launch a campaign or pouncing on opportunities the rest of us can't see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives media strategists planners and account executives Provides insights strategies and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work Seibel 978-1-4302-1948-4 Venture Capitalists at Work Shah & Shah 978-1-4302-3837-9 CIOs at Work Yourdon 978-1-4302-3554-5 CTOs at Work Donaldson Seigel & Donaldson 978-1-4302-3593-4 Founders at Work Livingston 978-1-4302-1078-8 European Founders at Work Santos 978-1-4302-3906-2 Women Leaders at Work Ghaffari 978-1-4302-3729-7 Advertisers at Work Tuten 978-1-4302-3828-7 Gamers at Work Ramsay. 978-1-4302-3351-0

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 13:23 Uhr

Produktzustand:

Verfügbarkeit:

Versandkosten:

Sonderpreis: