EAN: 9781614516835

Bilder-Quelle: shopping24.de – Sport

The book takes a specifically linguistic approach to business communication drawing together perspectives from various research traditions. These include genre analysis LSP research and language teaching. There are 30 chapters organized into five parts: (1) Introduction (2) genres and media (e.g. presentations negotiations meetings sales talk e-mail websites advertising annual reports (3) Foreign languages and culture (e.g. intercultural business communication language needs and policies multilingualism and English as a lingua franca in international business contexts teaching and learning foreign business languages) (4) Lexical phenomena (e.g. structure and semantics of business terms metaphor metonymy and euphemism language planning the language of marketing and accounting proper names in business lexicography corpora and corpus linguistics) (5) Building bridges across disciplines (e.g. organizational discourse corporate language and design standardized text modules).

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