9783000660320 - REVERSED PYRAMID - Stefan Wachtel Gebunden

Bilder-Quelle: discount24.de - Sport-Freizeit

The way we build speeches answers and written texts determines their effect. A well-structured speech can be short and concise and a key sentence defined in advance will help you to speak to the point. Forget about box structures lines of uniform length mind-map-style speaking soulless pyramids:To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer truly simple yet a revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for many years by top managers politicians passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London Lugano Frankfurt and Buenos Aires will begin with this book.

Produktinformationen zuletzt aktualisiert am
28.03.2025 um 01:06 Uhr

Hersteller

EAN

9783000660320

MPN

ASIN

3000660321

Produktgruppe