EAN: 9783030003913

Bilder-Quelle: shopping24.de – Sport

In order to be developed inter-organizational relationships as well as organizational cultures rely on communication learning trust commitment and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture in which meanings beliefs and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship the more willing they are to invest in that relationship which minimizes the risk of dissolution promotes interaction and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration differentiation and fragmentation at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior through the emergence of a specific culture.

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12.02.2026 um 10:33 Uhr

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