EAN: 9783039115488

Bilder-Quelle: shopping24.de – Sport

Drawing on a variety of techniques from history anthropology and literary criticism the author argues toy consumption helped adults negotiate the transmission of middle-class values regarding modernity technology gender roles and nationalism to their children. Practices of consumption permitted self-fashioning from above and below women used their control over childhood to insert themselves into political debates about the future shape of the nation at a time when they lacked the vote. Although the project to build a middle-class utopia via shopping never succeeded millions of Germans happily bought toys at Christmas and birthdays showing their faith in the ability of modern society to make the world a better place. To understand why ordinary consumers made these choices the book draws on a variety of sources including periodicals trade journals advertisements pedagogical literature memoirs and toys.

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20.08.2025 um 08:23 Uhr

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