EAN: 9783319399454

Bilder-Quelle: discount24.de - Sport-Freizeit

This book presents the latest research on national brand and private label marketing in the form of original rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics such as brand naming and packaging decisions price elasticity positioning branding consumer behavior economic crisis strategies in growth and mature private labels.

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02.02.2026 um 15:58 Uhr

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