EAN: 9783319399454
Bilder-Quelle: discount24.de - Sport-Freizeit
This book presents the latest research on national brand and private label marketing in the form of original rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics such as brand naming and packaging decisions price elasticity positioning branding consumer behavior economic crisis strategies in growth and mature private labels.
Produktinformationen zuletzt aktualisiert am
17.12.2025 um 07:25 Uhr
17.12.2025 um 07:25 Uhr
Hersteller
-
EAN
9783319399454
MPN
-
ASIN
3319399454
Produktgruppe
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