EAN: 9783319597003

Bilder-Quelle: discount24.de - Sport-Freizeit

This book presents the latest research on national brand and private label marketing - a collection of original rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing marketing general business psychology economics and statistics. Further the conference addressed diverse areas of application including: purchase-decision models premium private labels decisions involved in introducing new products M-commerce private label adoption assortment decisions private label pricing brand equity and collaborative relationships.

Produktinformationen zuletzt aktualisiert am
11.02.2026 um 13:42 Uhr

Produktzustand:

Verfügbarkeit:

Versandkosten:

Sonderpreis: