EAN: 9783319597003

Bilder-Quelle: discount24.de - Sport-Freizeit

This book presents the latest research on national brand and private label marketing - a collection of original rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing marketing general business psychology economics and statistics. Further the conference addressed diverse areas of application including: purchase-decision models premium private labels decisions involved in introducing new products M-commerce private label adoption assortment decisions private label pricing brand equity and collaborative relationships.

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