EAN: 9783319499970

Bilder-Quelle: shopping24.de – Sport

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles processes tasks and deliverables) that covers all aspects of product management. It helps students of product management product management practitioners product management organizations and corporations understand the value theory and implementation of product management. It outlines a practical approach to clarify role definitions identify responsibilities define processes and deliverables and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology a globally adopted best practice.

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03.02.2026 um 13:54 Uhr

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