9783384235879 - Big Data Measuring the Digital Economy

Bilder-Quelle: discount24.de - Sport-Freizeit

The digital economy encompassing online commerce e-services and platform-based activities thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets - online transactions app usage and digital content consumption - we can quantify the digital economy's true size and impact.This includes:-Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce a critical component of the modern economy.-Measuring platform activity: Big data helps us understand the value generated by online platforms like ride-sharing and marketplaces.-Tracking innovation: Analyzing online content creation and app usage provides insights into emerging digital trends and industries.Big data isn't a magic solution. Data quality privacy concerns and integrating it with traditional metrics remain challenges. However by harnessing the power of big data we can gain a more accurate and dynamic picture of the ever-evolving digital economy

Produktinformationen zuletzt aktualisiert am
30.03.2025 um 07:53 Uhr

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9783384235879

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