EAN: 9783631641491

Bilder-Quelle: shopping24.de – Sport

This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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12.11.2025 um 08:30 Uhr

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