9783658088217 - BestMasters Social Media for Scientific Institutions - Daniel Hurrle Julia Postatny Kartoniert (TB)

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This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams illustrations models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

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28.03.2025 um 03:39 Uhr

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9783658088217

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