EAN: 9783658089290

Bilder-Quelle: discount24.de - Sport-Freizeit

The dissertation shows why innovations are vital to succeed in the low-income market segment i.e. the four billion people living on less than 8 USD per day. In particular it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Produktinformationen zuletzt aktualisiert am
17.03.2025 um 09:57 Uhr

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