EAN: 9783830551027

Bilder-Quelle: shopping24.de – Sport

The 4 Ps in Marketing-Mix are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°- Product policy (product marketing performance mix and program design) °°°°- Pricing policy (countervalue mix and effective pricing) °°°°- Promotion policy (classical advertising online media mix and non-classical advertising) °°°°- Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration (BWL) with a focus on marketing. In particular it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with as well as for marketing managers with an international background and or English as their working language.

Produktinformationen zuletzt aktualisiert am
30.03.2025 um 18:57 Uhr

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