EAN: 9783899864397

Bilder-Quelle: averdo

On a search for virtuoso forms of articulation of brands the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German. In an era of over-communication brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.

Produktinformationen zuletzt aktualisiert am
13.01.2026 um 14:17 Uhr

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