EAN: 9783967041293

Bilder-Quelle: averdo

From the outside logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom self-responsibility and an unwavering creative drive. Volker Viechtbauer long-time confidant of Dietrich Mateschitz shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this he not only provides insight into the culture of Red Bull but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

Produktinformationen zuletzt aktualisiert am
24.02.2026 um 09:25 Uhr

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