EAN: 9781349471027

Bilder-Quelle: discount24.de - Sport-Freizeit

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs not gender in order to reach female customers.

Produktinformationen zuletzt aktualisiert am
01.04.2026 um 12:09 Uhr

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